PDS announces police social media framework


The newly-established Police Digital Service (PDS) has launched a 'social media management and engagement framework' for policing, blue light services and local authorities.

PDS chief executive Ian Bell
PDS chief executive Ian Bell
The framework - which PDS claims will be a “central triage point for all public interaction [via social media]” - is being provided by Orlo and Softcat, in partnership with Salesforce.

Describing the purpose of the initiative, a spokesperson said: "The new framework gives forces control over how they meet nationally agreed standards for social media management aligned with the National Policing Digital Strategy, while providing choice, flexibility and value for money to forces."

PDS chief executive, Ian Bell, said: “I am delighted that the Police Digital Service can now offer this framework, which, through national coordination, provides for a menu of options to suit local needs from content management through to the ability to facilitate social media as a 24/7 digital contact channel, if desired.

“Unlike many other organisations, policing has specific requirements to enable the reporting and recording of crimes and incidents made via social media, in the same manner - and to the same standard - as we do with 999 or 101 services. The explosion of social media, and the plethora of information now available to the police, provides both challenge and huge opportunity. This information is incredibly powerful if managed well.”

National Police Chiefs’ Council’s lead for social media and digital engagement, CC Gavin Stephens, said the creation of the framework is “a huge achievement”.

“Now more than ever, we need to efficiently and effectively engage online, which this framework allows us to do. Importantly, it has been built by our needs and saves forces time and money,” added the Surrey Police chief constable.

The Police Digital Service was previously known as the Police ICT Company.

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